For general franchising inquiries email:

If interested, please complete our Potential Franchisee Questionnaire:

Jeffrey Chon

Tabu Shabu Founder & CEO

Jeff Chon is the CEO and principal of multiple Orange County based restaurant and hospitality development companies.  Restaurant and groups currently under Mr. Chon’s management and control are as follows: The Alley Restaurant, Newport Beach; Tabu Shabu Restaurant Group, LLC; The Wayfarer Group, LLC; Pure Start Organics, LLC; Oak and Coal Hospitality, LLC; Creative Culinary Concepts, LLC.


Mr. Chon comes from a diverse background within the restaurant and hospitality industry as a front line manager, chef, master trainer, and construction supervisor.  Accreditation for Mr. Chon includes a BA from the University of California, Irvine with an emphasis in business management, ServSafe certification, LEAD alcohol training certification, and licensed CA Broker.